Baby boomers, or the generation born in 1960s and 1970s that glamorized youth, are still idealizing beauty even though they are heading into retirement age.
A recent Associated Press-LifeGoesStrong.com poll found that 1 in 5 boomers either has had or would consider cosmetic surgery.
According to the statistics by American Society of Plastic Surgery, there were 13.1 million cosmetic procedures in 2010, s a 77 percent increase over a decade, and of that total, 5.4 million procedures were non-evasive treatments with wrinkle-smoothing injectables like Botox and Dysport.
Interestingly, even the critics of the anti-aging industry approve these cosmetic procedures. The critics like that they are affordable and give the confidence back to the elderly, making them feel young again.
(via USA Today)